The consulting, conception, development and management of television formats and content delivered via mobile phone, web wap and in general through any multimedia and television/satellite platform. In particular, the company's primary purpose is to study, produce and promote entertainment content on its own or on behalf of third parties, intended for a paying audience solicited through TV, mobile phone and the web. The company may study, organize and manage any instrumental and/or ancillary activities to the social purpose, including the implementation of promotions in public places (squares) or open to the public (airports, stations and shopping centers) of targeted customer acquisition campaigns for the development and normalization of customer databases to be solicited via mobile, web and/or television/satellite transmissions. Furthermore, the company will be involved in the creation of events and brands in general; it will operate in the field of natural food, the creation of vegan brands and products, as well as import/export and the supply of vegan food. It will be operational in the field of car rental, as well as in the field of training and personal growth. The company may acquire interests or participations in other companies or enterprises having a complementary or similar purpose to its own, both in Switzerland and abroad, as well as open branches both in Switzerland and abroad.