The company's purpose is to research, develop, manufacture and market objects and marketing studies, as well as design promotional tools and organize events and exhibitions, directly or indirectly related to its social purpose; all consulting and development services for economic activities; the execution of works of any kind, as well as the marketing of consulting services. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its social purpose and take an interest, in any form, in similar companies, in particular by acquiring a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.