The company's purpose is to trade in luxury goods and foodstuffs of all kinds, in particular coffee, tea, juices and other alcoholic and non-alcoholic beverages, fruit, snacks, chocolate and ice cream, to operate and participate in gastronomic establishments, coffee houses, ice cream parlors, takeaways and related businesses, as well as to provide services in the areas of marketing, distribution, e-commerce, internet media including streaming and broadcasting. The company may establish branches, participate in other domestic and foreign companies, acquire or merge with similar or related companies, acquire or sell real estate, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.