The company's purpose is to buy, sell, broker, rent real estate, operate commercial or tourist enterprises in Switzerland or abroad, particularly related to mountain tourism, hospitality, catering or the operation of hotel residences, especially in the European Alpine arc, in Switzerland and abroad. It can acquire any movable or immovable property in general. In general, the company may also carry out all operations that are directly or indirectly related to its purpose and promote its development, including taking participations in other companies. It can create branches in Switzerland and abroad or establish companies with an identical or similar purpose, carry out all mobile, real estate and financial transactions and conclude all contracts directly or indirectly related to the purpose or contributing to its development. It can also grant loans or guarantees to shareholders or third parties if it serves its interests.