The company's purpose is to provide all services in the fields of health, hair care and aesthetics, operate a hair salon, aesthetic and wellness services, and provide a mobile hairdressing service. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may notably establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or related thereto directly or indirectly. It may also grant loans to its associates or third parties if it serves its interests.