The company is active in the advertising sector, particularly in the brokerage of advertising and advertising spaces. The company may acquire, manage and sell participations in companies of any type in Switzerland and abroad, particularly in the IT, communication and advertising sectors. The company may grant direct or indirect financing to controlled companies or other group companies and provide guarantees or collateral of any kind in favour of these companies, also through the granting of pledges or the transfer of company assets by way of fiduciary transfer, even if these guarantees or collateral are granted without remuneration or compensation. The company may acquire, manage and sell real estate.