The company's purpose is to manufacture and manage advertising and information media of all kinds, particularly in the field of poster advertising. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold and sell real estate. The company may carry out financing, restructuring and interim measures in favor of shareholders, direct and indirect group companies or third parties, as well as grant loans or provide security for the obligations of direct and indirect shareholders and group companies or third parties, even if these financing, restructuring and interim measures, loans or securities are provided free of charge. The company may engage in all commercial, financial and other activities that are related to the company's purpose.