The company's purpose is to operate a specialized establishment for the sale, purchase, import, and export of wines, alcoholic and food products, the operation of any public establishment such as cafes, bars, restaurants, the organization of thematic events, as well as any services and commercial activities related to its purpose. It may also: engage in any financial, commercial, or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland or abroad; participate in any enterprises directly or indirectly related to its purpose; grant loans or guarantees to partners or third parties, if this promotes its interests.