The purchase and sale, both in Switzerland and abroad, of any article or product that can be traded, in particular in the field of watches, jewelry, costume jewelry and precious metals as well as fashion articles and accessories. The company may also engage in the trade and exchange of monetary currencies, both in banknotes, coins and checks, carry out financial investment and participation operations in other companies, provide assistance in marketing operations as well as in structuring sales units for the purchase and sale of colonial products and goods of all kinds, current consumption. The company may establish branches and/or subsidiaries both in Switzerland and abroad and participate in other companies in Switzerland and abroad.