The purpose of the company is the trade, development, production and distribution of products as well as the provision of services in the fields of music, living and lifestyle, including sound and image carriers of all kinds, musical compositions and texts, entertainment electronics and other electronic products of all kinds, furniture, fixtures, art and handicrafts, as well as the provision of related organizational, consulting, brokerage, installation and other services, including the organization and marketing of music events, promotion, care and management of artists, exercise of agency functions as well as trade and merchandising with rights and goods of all kinds. The company may establish branches in Switzerland and abroad, participate in or acquire other companies in Switzerland and abroad, or establish them, and conduct all business that directly or indirectly serves the purpose of the company, including acquiring, encumbering, selling and managing real estate, as well as establishing, purchasing, selling and exploiting licenses and intellectual property rights of all kinds.