The purpose of the company is to provide consulting, service, sales and brokerage services in the fields of advertising, marketing, internet, business administration, corporate management, human resources, and corporate consulting. The development, acquisition, licensing, exploitation and sale of intellectual property rights and real estate; the execution of commercial and financial transactions; and the participation in other companies. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose; acquire, encumber, sell and manage real estate in Switzerland and abroad; provide financing for its own account or for the account of third parties; grant guarantees and sureties in favor of affiliated persons and companies as well as independent third parties; and grant or receive loans to or from affiliated persons and companies as well as independent third parties.