Establishment and participation in companies, creation and marketing of intangible assets and goods (advertising, naming and trademark rights) as well as production and exploitation of high-quality tangible assets suitable for investment. Can prepare, execute and finance suitable projects for its own or third-party account, participate in them and acquire and grant licenses. Aims to establish, deploy and manage sports rights as well as establish, deploy and manage tournament horses in equestrian sports (PLS). Can acquire, manage and sell real estate, fixed assets and securities.