The company's purpose is the sale, purchase, importation, and distribution of products of all kinds, in particular watches, jewelry, souvenirs, gift items, accessories, toys, textiles, as well as providing support, on the basis of a mandate, to all companies in the context of selling their products. Performing point-of-sale promotion (PLV). Operation and management of a hair salon, trade, diffusion, and promotion of hair care products. The company may create branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as carry out all operations that are directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also carry out financing for its own account or for the account of third parties and provide guarantees for the commitments of affiliated companies.