The company's purpose is to provide services and buy and sell products in the fields of advertising, communication, marketing, data center, information technology, business innovation, digital transformation, product, process and service design, as well as related areas. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, hold, manage, encumber and dispose of real estate, restricted rights and intellectual property rights in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties. Furthermore, the company may acquire and sell licenses and patents.