The purpose of the company is the development, management and operation of gastronomy, retail and event projects and experiences, as well as the development of products in these areas, and the provision of consulting services in the gastronomy, retail and event sectors, and the trade of goods of all kinds. The company can acquire and trade patents, licenses and trademark rights of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, conduct financial and commission transactions, and conduct all business that is directly or indirectly related to its purpose.