The company's purpose is to provide consulting, strategy development, conception, creation, production, execution, ad management and optimization of digital communication, marketing and sales for social media platforms and all other digital channels, development and marketing of digital technologies, for example for data analysis, management and exploitation, training, consulting and coaching of individuals and companies in the fields of digital communication, marketing and sales, digital transformation, team building and leadership. The company can manufacture, trade and sell products. It can acquire, hold and exploit patents, trademarks, intellectual property rights and licenses thereto, as well as real estate, in Switzerland and abroad, establish branches and subsidiaries, participate in other companies, provide financing for its own account or for third-party account, and grant guarantees and warranties for subsidiaries and third parties, as well as conduct all business that serves to promote the purpose. The company can establish branches, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire or sell real estate, and enter into all transactions and contracts that are suitable to promote the purpose of the company or are directly or indirectly related thereto.