purchase, sale, importation, exportation and representation of all goods, products and objects, mainly in relation to plants and flowers; as an ancillary activity, execution of all commercial and financial transactions, whether movable or immovable (and in compliance with the rules regarding the acquisition of real estate by foreigners), directly or indirectly related to the above-mentioned purpose(s), as well as participation in all Swiss or foreign companies pursuing identical or similar purposes; the company may conduct its activities both in Switzerland and abroad and establish branches; the company may grant loans or guarantees to its associates or third parties.