The company's purpose is to import and export as well as trade in goods of all kinds, in particular works of art. The company also aims to provide consulting services, public relations, public affairs, design, advertising, and event organization in Switzerland and abroad, as well as exhibition, concert, and show productions, and the management of entertainment and catering businesses. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage, and sell real estate, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.