In Switzerland and abroad, all advice, services, performances and all activities in the fields of communication, marketing and new technologies, corporate and brand strategy consulting, market trend analysis, competition analysis and budget management, event organization and all activities related to the production, creation of films and television programs, web and print media, as well as artist representation; the company may carry out all financial, commercial, industrial, movable and immovable transactions (excluding operations prohibited by the LFAIE) in Switzerland and abroad, directly or indirectly related to the main purpose; it may also create branches and subsidiaries in Switzerland and abroad; the company may also grant loans to its shareholders and guarantee, secure or guarantee loans granted by third parties to its shareholders.