all services in the field of technology, manufacturing and trade of all types of products, in particular in the field of information and computer technology; the company will also have the purpose of trading in its own name or on behalf of third parties all kinds of goods, in particular accessories related to an application, especially retail and online trade; the operation of an application in its own name or on behalf of third parties, the provision of management and administrative services, including purchasing and logistics services, as well as services of any kind to companies with an identical or similar corporate purpose and, in particular, to companies affiliated with a group and to the customers of these companies and the companies affiliated with a group; the company may establish branches, take participations in other companies in Switzerland and abroad, acquire similar or related companies or merge with such companies; the company may carry out all transactions and conclude all contracts that are intended to promote the purpose of the company or that are directly or indirectly related to it; within the framework of its purpose, the company may also acquire and hold Swiss real estate or shares in companies with a similar purpose and holding Swiss real estate, provided that they are used exclusively for commercial or industrial purposes.