The company's purpose is to advise public and private companies and organizations, plan, accompany, and review projects in the field of change management. Organizing events with cultural and economic significance, coaching decision-makers, and managing events and tourism in Switzerland and abroad, particularly in the Balkans. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, manage, or sell other companies, merge with them, or establish new ones. It may also acquire, encumber, manage, and sell real estate in Switzerland and abroad. Furthermore, it may take out and grant loans, provide guarantees and other securities, manage or sell them, acquire, manage, and exploit intellectual property rights, and conduct all business and conclude contracts that may promote the realization of its purpose or are directly or indirectly related to it.