Any activity in the field of real estate, in particular buying, selling, renovating, promoting, brokering and managing properties, as well as any activity in the field of journalistic and literary production, and any operation related thereto, including import-export related to the company's social purposes; the company may also engage in any financial, commercial and industrial activity directly or indirectly related to its purposes; establish branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purposes; grant loans or guarantees to associates or third parties, if it serves its interests and hold real estate or participations in real estate companies.