The company's purpose is to develop sustainable and scalable solutions that promote responsible consumption, in order to lead consumer society and citizens towards a more sustainable lifestyle through various activities, including: the development and marketing of various objects, the development and marketing of entertainment content (such as films, applications, animated series, books, etc.), the organization of events, communication and provision of various advice, the implementation and management of loyalty programs related to offsetting the negative effects of consumption; the company is committed to ensuring through its aforementioned commercial and operational activities a significant positive impact on society and the environment, in accordance with the 'B Corp' certification (for full purpose see articles of association).