Acquisition and disposal as well as holding and management of intellectual property rights and license rights, in particular in the field of the watch industry and related areas, furthermore purchase and sale, marketing as well as development of watches, related products and other luxury goods as well as all activities related thereto and also offers services in the aforementioned areas. May establish branches and subsidiaries domestically and abroad and participate in other companies domestically and abroad as well as conduct all business that is directly or indirectly related to its purpose, make financings for its own or third party account as well as provide securities of any kind, including guarantees and sureties, for subsidiaries and third parties.