The company's purpose is the manufacture, trade and distribution of clothing and accessories, as well as the holding and management of participations in companies in Switzerland and abroad, primarily in the fashion industry. The company can conduct all business that is suitable to promote the purpose of the company or that is directly or indirectly related to it. It can establish branches, offices or representations in Switzerland and abroad, as well as acquire or participate in other companies. It can manage assets on its own account or on behalf of third parties, in particular acquire, finance, create, manage and sell real estate. It can conduct patent, license and other intellectual property transactions.