The purpose of the company is the trade in wine and alcoholic beverages of all kinds, in particular the import, export, distribution and sale of wine products. The company also provides related services such as consulting, wine tastings, events and training. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.