The company's purpose is to operate a hair salon and aesthetics business, including the provision of services such as hair care, facial and body aesthetic treatments, manicures, makeup, and hair removal, as well as the sale of hair care products, cosmetics, and beauty accessories. It also aims to provide training, advanced education, and coaching in the fields of hairdressing, beauty, and aesthetics, notably by organizing courses, seminars, and workshops for professionals and apprentices. The company may also engage in any other activity directly or indirectly related to these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.