The commercialization and distribution of movable goods, with particular reference to the ceramic and porcelain sector and related fields, as well as the provision of assistance and services connected therewith, commercial brokerage and the assumption of representations and mandates as an agent in the aforementioned sectors. The company may also acquire, sell, manage, receive and grant the use of technologies, technical know-how, industrial patents, trademarks, licenses and intellectual property rights in general, particularly in the aforementioned sectors. The company may assume financing and/or engage in lending activities, guarantees, including mortgages, sureties and guarantees, also in favor of third parties, excluding, however, the exercise of banking and insurance activities. The company may also acquire, encumber, manage, administer and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters and/or activities in Switzerland and abroad, in compliance with applicable laws. Any activity carried out in the real estate sector is not directed towards third parties but is limited to real estate for its own account. The company may acquire, for its own account and not in a fiduciary capacity, interests and participations in other industrial, commercial, financial and service companies in Switzerland or abroad, in the sector related to the company's purpose or in other sectors. Finally, the company may carry out all commercial, industrial and financial operations or of any other kind deemed necessary or useful and functionally connected with the company's purpose or aimed at achieving it, and open branches and subsidiaries in Switzerland and abroad.