The company's purpose is to provide services in the field of communication and traditional, corporate, and digital marketing, as well as consulting in the area of business strategy; the production of software and web pages, and the design and creation of advertising facilities and spaces on every medium (multimedia, graphic, paper, electronic, and video); the planning and management of advertising campaigns on every means of communication and on the web, including search engine marketing (SEM) activities and the optimization of the positioning of web pages through search engine optimization (SEO) processes; the planning, execution, and management of marketing activities, public relations, and every other form of communication aimed at promoting brands, products, places, people, and services; the creation, management, and registration of trademarks; the provision of verification, control, and potential counteraction services regarding the adequacy of commercial communication in relation to competition; the supply, installation, configuration, and management of servers, web hosting, application services (ASP), as well as software components, hardware components, and all related activities (including data processing) both for itself and for third parties. The company may open branches and subsidiaries in Switzerland and abroad, and collaborate in Switzerland and abroad with similar companies. The company may also acquire interests, shares, and participations in other companies in Switzerland and abroad. It may finally sell shares, bonds, and other participations, as well as carry out any activity directly or indirectly connected with the corporate purpose, including the purchase, administration, and sale of real estate.