The company's purpose is to plan, organize and execute events of all kinds, conceive and realize corporate events, as well as promote and organize trade fairs. The company aims to develop and implement concepts in the areas of advertising, marketing and sponsoring, including social media management, conceive and produce advertising films, photography and graphic content, including promotional items. The company aims to trade in goods of all kinds and can enter into any business that is directly or indirectly related to the company's purpose. The company can establish branches in Switzerland and abroad, participate in or establish other companies, as well as acquire or sell other companies. The company can acquire, encumber and sell real estate and intellectual property rights, as well as securities.