The company's purpose is: any activity in the field of real estate, in particular management, concierge services, rental, purchase and sale, research and maintenance of buildings, apartments (furnished or unfurnished) and properties; any activity in the field of publishing and editing; any activity in the field of design, production and distribution of design objects, furniture and decorative items; the purchase, sale, manufacture, distribution, brokerage, import and export of luxury goods and accessories and derivative products, in particular in the fields of watchmaking, jewelry and cosmetics; consulting, training, consulting and decoration; the acquisition, operation and transfer of patents, licenses and trademarks (for full purpose see articles of association).