The company's purpose is the conception and production of motivational seminars; organization of conferences and congresses; promotion of brands, representation and marketing of any cultural, sporting and commercial event; related communication; acquisition and rental of any means useful for its technical and commercial activities; trade in all audiovisual and leisure products; organization of communication campaigns; business consulting and intermediary services for strategic partnerships; the company's purpose is to carry out investment, purchase, sale, brokerage, study, promotion, management, financing, development and construction operations, commercial or rental, in Switzerland and abroad (for complete purpose see statutes).