The company's purpose is to operate and market a software platform for the purpose of trading, customer loyalty, matching supply and demand, advertising and event organization. The company may also provide consulting services and sell and broker goods and services of any kind through electronic media of all kinds or in any other way, as well as engage in trade with hardware and software. Furthermore, the company may carry out all activities and transactions that are directly or indirectly related to the company's purpose or are suitable to promote the company's purpose in any other way. The company may also establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire and finance such companies. In addition, the company may acquire, encumber, sell and manage real estate in Switzerland and abroad, as well as carry out all business that may be suitable to promote the company's purpose or that are directly or indirectly related to it.