The company's purpose is to manufacture and distribute visual aids of all kinds, in particular glasses, frames and lenses, sunglasses, contact lenses, their accessories, as well as hearing aids and their accessories. The company can conduct all business that is directly or indirectly suitable to serve this purpose. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, transfer and exploit intellectual property rights, such as patents, trademarks, etc. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. The company can conduct investment and lending transactions of all kinds, provide guarantees, grant direct or indirect financing to group companies or third parties, including its direct or indirect shareholders and their direct or indirect subsidiaries, and provide collateral of all kinds for liabilities of such other companies, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether against payment or not. Furthermore, it can operate a liquidity adjustment / concentration of net liquidity (cash pooling) with the aforementioned companies or join such a system, including periodic account settlement (zero balancing), also under preferential conditions without interest, excluding the company's profit motive and assuming cluster risks.