operation of hairdressing salons; sale of hairdressing products and hairdressing salon installations; provision of services and personnel placement in the field of hairdressing and beauty (cosmetic aesthetics); sale of new or second-hand hairdressing products; sale of new or second-hand fashion accessories, leather goods, clothing and shoes; sale of food and energy products. The company may carry out in Switzerland and abroad, either on its own account or on behalf of third parties, all commercial, financial or real estate transactions (in Switzerland only for commercial properties and excluding operations prohibited by the LFAIE), directly or indirectly related to its purpose, take participations in all commercial, industrial or financial companies (in Switzerland only for commercial properties and excluding operations prohibited by the LFAIE), establish branches in Switzerland and abroad. The company is authorized to take financing, restructuring and intercession measures for the benefit of associates, group companies or third parties, as well as to grant loans or guarantees to associates, group companies or third parties when it serves its interests.