The company's purpose is to provide services in the fields of graphics and advertising, marketing and marketing training, communication and public relations, as well as the development of corporate strategies and market segment openings. Furthermore, the company provides services in the field of IT project management and IT project implementation. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.