Trading in electronic devices and books, provision of services in the areas of merchandising, rackjobbing and partner exchange, as well as in the area of trading in media of all kinds, furthermore provision of services and trading in the area of IT of all kinds. May establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose, as well as acquire, encumber, sell and manage real estate in Switzerland and abroad, and arrange financing for its own account or for the account of third parties, and provide guarantees and sureties for subsidiaries and third parties.