The exercise of any form of advertising and its collection, both on its own account and on behalf of third parties, as a concessionaire, including advertising carried out for periodicals and magazines, including free press, internet and digital media, for means and objects that serve an advertising purpose, including means of transport equipped for the disabled, granted free of charge, rented or transferred to third parties for public or private transport, as well as the exercise of any other auxiliary activity of publishing, music, radio and television companies and information services. Promotional and public relations activities, the organization and management of courses, conferences, congresses, concerts, seminars, exhibitions, shows, the publication, execution and sale of musical and literary editions. The exploitation of intellectual property, trademarks, patents, musical and literary editions, copyrights, royalties, rights to works of ingenuity and utility models, as well as the acquisition and sub-concession of such rights. To assume and hold participations in other companies and enterprises, to acquire and hold real estate, to establish branches, both in Switzerland and abroad. The company may carry out any other activity related to or connected with the achievement of its social purpose.