The management of stores, wholesale and retail trade of clothing, leather goods of all kinds, cosmetics, perfumery, jewelry, haberdashery, gift items, non-precious watches, stationery and eyewear. The exploitation of patents and trademarks, the creation, management and concession to third parties of the use of its own commercial brands and the development of franchising. Consulting in the field of communication and marketing, creation and promotion of corporate, institutional and personal brand image, planning of advertising campaigns, events, web design, web marketing and social marketing. The company may offer training courses in the field of communication and marketing. The company may participate in all commercial, financial, real estate and other operations suitable for developing the social purpose. The company may assume representations and participate in other companies, establish branches and subsidiaries in Switzerland and/or abroad.