The company aims to provide consulting services to individuals and companies, group and individual coaching, and the organization of seminars, seminar trips, online events, as well as the sale of merchandise products. The company can acquire, hold, or exploit intellectual property rights. It can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related businesses, acquire, encumber, sell, and manage real estate in Switzerland and abroad, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.