To engage in the activities of producer, supplier, seller, wholesaler, facilitator, organizer, distributor, importer, exporter, agent, licensor and sub-licensor, royalty manager, stockist, marketing agent, forwarder and customs agent, organizer of online or offline sales in any manner whatsoever in the field of: branded or unbranded "lifestyle" products such as pens, bags, cups, clothing, keychains, flashlights, etc.; the watch industry such as watches, dials, movements and associated parts, etc.; to carry out all commercial activities in different fields within the limits of the law; to sell, optimize, manage, develop, lease royalties or shares of profits as well as to grant licenses or easements or other rights or to manage or dispose of in any manner whatsoever commitments related to all rights or intellectual property assets of the company (cf. articles of association for complete purpose).