The purpose of the association is to promote the advertising article in the Swiss advertising landscape. The association protects and represents the professional and economic interests of the entire advertising article industry in Switzerland. The association unites and represents both advertising article retailers and manufacturers or suppliers. In particular, these include: promoting cooperation between advertising article retailers and advertising article suppliers or manufacturers; combating unfair and misleading competition; strengthening the importance of the advertising article in the advertising landscape; joint representation to the public and authorities.
