The company's purpose is to trade in goods of all kinds. The company aims to conceive, design and plan communication, advertising and promotional materials and all related services, as well as consulting and supporting marketing projects and public relations. The company can acquire, exploit and sell licenses, patents and other intellectual property rights. The company can participate in undertakings and conduct all other business that is directly or indirectly related to this purpose or suitable for promoting it. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.