The company's purpose is to carry out all advisory activities in areas such as corporate management, strategy, governance, organization, business development and marketing for companies, private individuals, and associations, excluding activities subject to legal authorization. The company may also take charge of all operations and functions that are intended to develop its purpose or have a direct or indirect connection with it. The company may finally establish branches in Switzerland and abroad, engage in all financial and commercial operations related to its corporate purpose, and participate in other companies pursuing a similar purpose. Consequently, it may acquire properties in Switzerland or abroad, pledge or sell them, and grant loans or guarantees to its shareholders or third parties, if this serves its interests.