The company's purpose is to promote fruit growing, in particular the production and trade of fruit and its products. Trade in plants and plant parts, auxiliary goods, auxiliary materials, machines and equipment, as well as the provision of consulting and services for fruit growing. Acquisition, management and administration of trademark rights, licenses and patents. Operation of warehouses and facilities for energy generation. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.