The company's purpose is the import-export and trade of all types of products, in particular online, the execution of all services in the fields of tourism, events, as well as interior and exterior decoration and design. The company also aims to operate and manage various public establishments. Furthermore, the company may engage in any other activity that has a direct or indirect connection with these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.