The company's purpose is the management and organization of events of all kinds, in particular sports, music and conferences, as well as consulting in the field of sponsoring and mandates related to these activities; consulting and services in the fields of sports, culture and any other field of activity; business consulting, including strategic, operational and organizational consulting in any field of activity; the management, trade, purchase, sale, rental, construction, transformation or renovation of real estate, built or unbuilt, possibly in the form of a general contractor, as well as all operations connected with these activities; all acquisitions and commercial or industrial activities directly or indirectly related to its purpose.