The management of an advertising agency, advertising consulting and the production of advertising audio spots, advertising, marketing and promotional activities of any kind, particularly in the field of written and spoken press, audiovisual and media in general. The company may also acquire, sell, rent and lease, hold and manage real estate, as well as carry out any real estate design activity. The purchase, sale, rental, holding, leasing and administration, on its own behalf or on behalf of third parties, of movable and immovable objects. The company may operate in any other commercial activity in direct or indirect relation to the company's purpose. The company may conduct its activities both in Switzerland and abroad and participate in other companies in Switzerland and abroad.