The company's purpose is to operate an advertising consulting office, i.e. to execute any mandate related to the field of advertising as well as to provide related services. The company may engage in all commercial, financial and other activities related to its purpose. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold, dispose of and lease real estate. The company may grant loans or guarantees to shareholders or third parties, in particular affiliated companies, if this serves its interests.