The publication, distribution, sale and trade - also retail and by correspondence or through telematic techniques and networks - of books, magazines, periodicals, catalogs and brochures, supplementary materials, computer products and software, electronic devices and related computer media, complementary or related to its publishing activity; the purchase, production, marketing, conception, study, design, creation, and licensing of films, filmed products, photographic, computer and audiovisual products, sound and audiovisual recordings and related products in general, for any use, including television, radio, advertising, publishing, industrial and commercial use; the purchase, sale, marketing, and licensing of television, radio, film and software program rights, also through telematic networks; the provision of photographic, cinematographic, television, radio and advertising graphics services; the conception, study and creation of audiovisual, magnetic and paper media for advertising and promoting any product; the activity of collecting advertising on its own behalf and on behalf of third parties and finding sponsorships; the organization of trade fair stands, fairs, exhibitions, conferences and seminars; marketing, public relations, market research and advertising services; the purchase, sale and management of advertising equipment and materials, advertising spaces also combined with informational tools for both public and private use to disseminate commercial and public utility advertising messages. The company may carry out its activities, open branches and subsidiaries, and participate in other companies both in Switzerland and abroad.